When The Divinyls released their song, I Touch Myself, back in 1990, it was a smash hit. Not only is it a killer track, but it’s a super sexy ode to female sexuality and masturbation that has well and truly lasted the test of time.
In 2013, the lead singer of The Divinyls and the legendary lady with the sultry voice and pouty lips, Chrissy Amphlett, passed away after a long battle with breast cancer. A year after her death in 2014, another dimension was added to the already iconic song when the NSW cancer council and a group of Chrissy’s friends and family launched the I Touch Myself Project, urging women everywhere to check their boobs.
We all know how important regular breast checks are. Early detection of breast cancer is vital in diagnosing and kicking that evil disease right in the dick – and survival rates are so much better if caught early. Sometimes though, we need a friendly reminder to get our hands on our cans and have a good feel around on the reg.
Four years after that first campaign, Serena Williams, who has been the face (and boobs) of Berlei for yonks now, has given her voice to the song for the beginning of Breast Cancer Awareness Month. Serena posted the vid on her Insta; topless, singing and barelling the camera – and it’s exudes all the power and vulnerability shared by women the world over…
Serena said of the vid, which has had close to two million views on her Insta page, “Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hopes this helps to remind women of that.”
Berlei have also launched a bangin’ snakeskin print bra called ‘The Chrissy’, complete with ‘I Touch Myself’ printed on the inside as a visual reminder to self-check, with 100% of profits going to Breast Cancer Network Australia. You can pick yours up and learn more about the campaign here.
So, take this as a friendly nudge to whip off that bra and have a good feel around – and do it often. We owe it to ourselves and the millions of women (and men) who’ve lost their lives to this fucking shitful disease.
If you’ve forgotten about the first incredible campaign, you can watch it below. Goosebumps.
Dannii Minogue spoke to Monty about her sister Kylie’s breast cancer diagnosis, treatment and the impact it had on the entire family, in the podcast below. Have a listen and subscribe to our pod channel here for more.