We bloody love us some H&M and there is no doubt that their new ad for their Autumn collection will cement them as one of the most forward thinking brands.
The ad shows women who are plus-size, gay, transexual, with shaved heads, bulging muscles, hairy armpits and so much more. The ad depicts how different and all us women are.
The music in the ad is set to the cover of Tom Jones’ She’s A Lady sung by Jillian Hervey of Lion Babe, who also appears in the video. It’s a song with some pretty misogynist lyrics, but the vid twists the lyrics to be awesomely empowering. E.g. She “always knows her place,” AND THE PLACE IS AT THE HEAD OF A CORPORATE BOARDROOM.
It has certainly set tongues wagging and not necessarily for the right reasons. Some media outlets reporting it as an unrealistic version of what women really are.
I call that bat shit crazy – this ad is ACE. It is showing women in all their glory no matter what they look like!
Enjoy this beautiful little snippet of pure girl power pleasure.
Do you think this is an accurate depiction of women in our society?