You little ripper!! The fab husband and wife team of The SuperCool are making things permanent with a new pop-up store at Westfield Doncaster Shopping Centre in Melbourne…the South Melbourne Market is also permanent now…AND of course the website so EVERYONE can enjoy the amazingness!
We just HAD to catch up with Kate and Noonie to get all the awesome deets…and of course some fab pics for everyone to see!
A big congrats Kate and Noonie on the small little SuperCool bambino on the way in December also!! Very exciting.
What made you guys decide to do a permanent site?
“A combination of demand and balancing our growing desires to expand our business. We realised we need to have a couple of permanent shops and then the pop up’s or mobile shops can be more special and treated more as marketing promotions rather than relying on them purely for finances. Plus, we’re expecting a little SuperCool clone due mid December and I wasn’t physically able to keep doing as many pop up’s as they take so much energy and lifting!!”
Will you still be doing mobile sites?
“Definitely…we just did one this past weekend at One Fine Day; a boutique wedding fair at Abbotsford Convent and we’re also wanting to do more special collaborations and make some of our own product so we definitely plan to keep doing mobile emporiums but we want to make them more special and team up with some other brands we love as well.”
Is there new and larger amounts of stock in the permanent store?
“Sure is… by its very nature, we’re able to have more stock change over more quickly (we got bored very easily) and that makes a big difference by having shops that change around a lot in terms of look. The design of this new shop at Westfield Doncaster has allowed us to change up our look a lot.”
We are very excited for you guys, tell us what is the most exciting part of having a permanent store?
“Well…our South Melbourne Market shop is also permanent now and this Doncaster Westfield shop is semi-permanent – 18 months in duration… we think one of the best bits is allowing regular customers to tap into our brand frequently and for us, its great to be able to invest more in the design and look of the shop fit out as it’s more long term… we don’t have to think about pulling it all down in 3 months, so we can make it look like the bees knees!
We’re really excited by some key elements of our new design as Westfield Doncaster have been super supportive in allowing us to push design boundaries and create a truly unique pop up space. We love how we have reclaimed timber walls on the outside, a vintage book counter on the inside, interactive shop displays and it all feels really textural and inviting!”
SuperCool right??!!? Check out more info with the deets below: