Interviews, Lifestyle

Meet…Kel Reynolds of Chief and Kewpie

Stacey by Stacey
April 28th, 2014

Today we meet the gorgeously funny, creative and lovely Kel Reynolds of Chief and Kewpie. A mother of two lovely little kiddies and a woman who only just launched her incredible crafting brand late last year and since then it has taken off because, well…it’s just bloody awesome! Kel is willing to try anything and put some serious hours into making gorgeous things for your home and I can assure you they are divine.

AND…we are the lucky ones who get to try and win this rad giveaway Kel has been lovely enough to share with us…check out the details below and don’t miss out on entering!! The winner will be drawn tonight between 8-10pm.


Let me stop babbling so you can meet this lovely lady…

Tassles by Chief and Kewpie

Tassles by Chief and Kewpie

Tell us your background and how it came about that you created Chief and Kewpie?

“I am a mum, but what was I before that? It’s hard to remember. And my kids are only 2 & 4. I’m in trouble!

My husband and I were teenage sweethearts that married at 18, without full time jobs but with a lot of love. We’ve since then had Uni degrees (not me, I’m dim), full time jobs, part time jobs, casual jobs and then….children.

I started creating things for my own home only last year. Seeing beautiful things but not being able to afford them, thought I’d give it a try myself. I then ventured out in to embarrassingly and almost apologetically gifting my crafts to friends for birthdays, baby showers, weddings etc. Always thinking “how embarrassing, I should be paying them to take this”. One delightful friend or another would suggest I sell them. “But I’m not any good at business, and this is essentially just preschool craft” I would tell them.

Inspired by many wonderful women, and a supportive husband, I decided to try and sell my wares via Instagram at the end of 2013.

If you’re a computer – I don’t want to know you, so a website seemed like rocket science for a cigarette butt. I’m the cigarette butt. Website = rocket science.

In walks bigcartel with his dreamy templates and Blam! Website.

It happened so organically it must be meant to be right?

Chief and Kewpie is named after my son who is my little chief and our rolly miss who is identical to a kewpie doll.”

Weave by Cheif and Kewpie

Weave by Cheif and Kewpie

Were you always creative? Did you always have a love for tassels?

“I’m not sure. I was too busy being too cool for school to get serious in art class and I’ve always had this passion (NOT TALENT) for singing and music, so I think I focused some WASTED attention in that area for a while. Eventually I realised I’m not Beyoncé. And not because I’m a platinum- haired, chubby Aussie, but because I really can’t sing.

I LOVE interior design…always have. I think a lot of my creativity stems from that. I like to make my home into a big piece of artwork.

I’d be lying if I said I’ve always loved tassels. I’ve always loved textile & wool. I used to make pom poms heaps as a kid (hmm note to self). Tassels just happened upon me. I saw some I loved so then starting with tassels I worked my way over to dream catchers and now weaving.”

Tassles by Chief and Kewpie

Tassles by Chief and Kewpie

Your weaves and tassels are literally to die for…How long do these types of products take and what is the creative process?

“That’s a massive compliment and I fully appreciate it!  = I’m a quitter. I start something (like these woven tennis racquets) then quit half way because they are too tedious. Then vow to never make anything ever again. At least that used to be me. Until I met tassels and weaving.

One tassel from yarn ball to hanging takes approx 3 hours. About an hour to make and about 2 hours to dry!

Weaving takes much longer but for some reason I LOVE it. It feels therapeutic and methodically satisfying. A small weave will take approx 4-5hrs and a large 6-8. Depending on how many different techniques you use. I never have a pattern or pre plan how things will look because I don’t want to disappoint myself. I choose a colour base and just start. A terrifying revelation for me was that I actually DON’T hate pink and I use it often.”

Weave by Chief and Kewpie

Weave by Chief and Kewpie

 What are most looking forward to with your range for 2014? Any big plans for new designs and products?

“I’m humbled and a little unbelieving about the way C&K has just taken off. I will introduce large weaves this year!  A lucky reader/follower on your show and tell site will win one today too. I’m also looking into macrame wall hangings!”

Tassles by Chief and Kewpie

Tassles by Chief and Kewpie

Our site is all about showing people things and telling them about it…Do you have something you can show us – it could be something near and dear to you, something that inspires you, something you could never live without…?

“This is my nearest and dearest. He’s the man I was put on the earth to find and we celebrate out 9 year wedding anniversary very soon.”

Kel's gorge husband

Kel’s gorge husband

10 Minutes with Kelly…

Best piece of advice ever given to you?

Be honest. My mum.

John Lennon says “Being honest might not get you a lot of friends, but it will always get you the right ones”.

But then he does also say “I am the egg man, I am the walrus”. So…..

Most fave item you have ever made?

I’d have to say my kids. I mean, really, that’s clever.

Kel's lovely kiddies

Kel’s lovely kiddies

What item could you never live without?

This is a tough one. I’d like to say something profound, but let’s face the facts- I’m an iphone junkie. I even pass up on our perfectly good Mac AND iPad to use this baby. I might be kissing it right now.

What item do you want so bad but don’t have right now?

Ugh. How long have you got?? Here’s a few; a Lovestar vase, a Maryanne Moodie weave of my own, and a Laura Blythman banner. Also a Mcflurry. Just sayin.

Secret single behaviour?

I might, this is not a definite, pretend that I am in a film or on a tv show. I possibly even make up a script and say lines out loud. Maybe. I do. Shhh.

Fave place to be inspired?

Homes of my creative and amazing friends.

Fave book, magazine, online read?

I’m a sap. A massive sap. In a skirt with pig tails. I love an epic romance. The Bronze Horseman by Paullina Simmons is up there with The Hunger Games as my two favourite reads. They are worlds apart. But both very excellent.

Follow all things Chief and Kewpie:


Instagram: @chiefandkewpie

Terms and Conditions of Show+Tell and Chief and Kewpie giveaway:

State and Territory applicable:  All states in Australia only

Start Date and Time:  Monday, April 28th, 2014 at 6am

End Date and Time:  The last chance to enter is 7:59pm on Monday, April 28th, 2014

How to Enter:  Follow @chiefandkewpie on Instagram and share/regram our Instagram or Facebook post through the one day period that the contest is open. Entrant must also hashtag #showandtell and #chiefandkewpie to be entered correctly.

Prize Details:  A hand made weave.

Prize Valuation:  Valued up to $300.

Draw Date and Time:  The winner will be selected on Monday, April 28th, 2014 between the hours of 8-10pm

Method of Winner Notification:  Via Facebook message, instagram or email, depending on the easiest method to contact the winner.

Draw Process and Judging:  The winner will be drawn completely random from the long list of applicants. There will be no comments needed. The person need only share the post and hashtag the correct items to have their name entered to be randomly drawn out to win.

Limitations on Entry:  There is no limit to how many times you can enter.

Special Conditions:  Prize is as recieved – not redeemable for cash. If the winner does not respond or claim the prize within 7 working days the prize will be randomly allocated to another entrant.