You’ll seriously thank me BIG time for this intro and chinwag with the gorgeous duo behind LoveJFrame. This idea to create incredible keepsakes for pretty much every occasion you can think of is serious genius, and Kirsty and Stacey are the brains behind it (and sister-in-laws too!). You know you’ve stumbled upon a bloody good idea when in only 12 months your brand is going gang busters.
LoveJFrame stands for ‘Love from the Johnsons’, stemming from the desire to create a much-loved, sometimes quirky and unique feature for the home. There is simply nothing better than personalised gifts. These are seriously the most thoughtful pressies ever and the PERFECT Chrissy gift so make sure you get your orders in soon so you don’t leave it too late.
Tell us how LoveJFrame started and what is behind the name?
My sister-in-law, Stacey, and I began LoveJFrame over 12 months ago and we specialise in personalised gift frames for the home. Our business is an abbreviation of ‘Love from the Johnsons’ and stemmed from the desire to create a much-loved, sometimes quirky and unique feature for the home.
Who doesn’t love personalised gifts? How did you come with the idea to make gifts/products that are so personal? My husband’s birthday was coming up and I was raking my brain trying to think what to buy him. What do you buy a man?
I saw a simple crossword idea at a friend’s house and had an “aah-haa” moment and decided to make my husband a family frame joining all our names together with the words, family, love & Wye River (where we got engaged & married). It took me SOOOO long to make that first frame that the present was late! But, his face when he opened the frame…priceless! “Best present ever!”
Stacey absolutely loved the idea too. She started making gorgeous frames for friends who just had their first babies, each and every one of them loved them! We started making frames for family and friends, “Unique and thoughtful” was the constant feedback we received. From there, the word started to spread through friendship and family circles and week by week we started getting more and more people asking to make one.
The business began, first with Stacey teaching me how to use Instagram, then started a Facebook page, now we have our own website, Office Manager (Erin we LOVE you!), Rhi helping to design prints, importing brokers and finally starting to employ staff to help with all the orders.
It has been an exciting but extremely busy 12 months watching and making our business grow. We receive the most amazing, sometimes emotional, feedback about family stories and who and why we are making the frames for….it makes our job so rewarding and is our drive behind LJF. Products don’t always have to be expensive to be loved or sought-after.
What did you do before LoveJFrame started? Was it always on the cards that you would go into your own business?
Both Stacey and I were Primary School Teachers and were on maternity leave before LJF started. Going into our own business was never on the cards but we are so grateful and maybe a little lucky that we found a market to start the business up. Being at home with our children has always been at the forefront of our minds and not every week is easy juggling a busy small business while caring for our little loved ones but we wouldn’t have it any other way.
The business world is new to us so we’re still learning, some weeks are more smooth sailing than others, but we’ve been fortunate to have amazing advice and talented people working alongside to get LoveJFrame to where it is today. We quickly learnt that we can’t do everything…..leave some things to the experts!
What’s up next for LoveJFrame?
Stacey and I are lucky enough to have family holidays together. One very soon where we plan to have several business meetings by the pool with mojito in hand to get our creative minds together. To be honest, Stacey and I are terrible at accomplishing anything LJF related when we’re officially having a meeting… who’s kitchen did you like on The Block, where did you get your shoes? We work best through text and emails so we stay on the job!
We definitely do have a lot of ideas that we have in the pipework’s but haven’t found any extra time to officially make them a product. We’ve been waiting for the orders to slow down to get other things up an running but each week in the office/frame making studio gets busier and busier….exciting times! You’ll definitely have to keep your eye out on our website early next year though.
Our site is all about showing people things and telling them about it…it could be something near and dear to you, something that inspires you, something you could never live without…
I think I’m a simple woman with simple needs….but then again what woman has simple needs!? My family is the most important, near and dear part of my life. My husband, Mark and I welcomed our little man Rylan in 2011, were married in Wye River in 2012 and then had our little lady, Charli, in 2013.
We’ve had a busy but unbelievable few years….the best of our lives we say!
Stacey is very much the same. Which is probably why our partnership works so well. Stace and her husband Dave welcomed a little boy into their lives,
Reggie, back in 2012. Reggie was born quite early and spent the first three months of his life in hospital so I know Stace draws on this as her inspiration to work hard from home as well as relish in motherhood everyday.
We are both just so lucky that we get the best of the both worlds, exploring the business world as well as being hands-on, full time mums. Not every day is a walk in the park but I look forward to all the adventure that LJF is allowing us to have as well as give us time to spend as a family. We are all heading to Queensland soon and I feel like a kid in a candy shop…soo excited to take Rylan, Charli and Reggie to the adventure parks, have sun on our skin, days at the beach and just some chill time. I also enjoy quiet time with Mark on the couch with a vino once our two active kids are in bed…..oohhh heaven!
Thanks girls, you’re both just divine and you’ve really saved us this Christmas 🙂
Check out all things LoveJFrame here.