Some people are just bloody lucky aren’t they? Rochelle of Rochelle Cody Designs is one of those people…born with ‘the’ creative gift to make something special just by using their own little hand. We LOVE the prints Rochelle creates so much that we thought you might too! So we asked to do a little cheeky feature on Rochelle’s range to show you this new option to spruce up your place.
Check out our chat with Rochelle and the range available now.
Tell us how you got started? Were you always creating? When did you decide to start your business?
The handmade cards are something I’ve always enjoyed creating. I have been creating these for as long as I can remember, probably since kindergarten. Making special one off cards for family and friends is something I’ve always enjoyed, but I’ve just eased up on the glitter since then :). The business side of things started a couple of years ago, when a family friend saw a card and illustration I had made for my mum. She was about to open a pop up homewares store in Williamstown, she asked me to create a range of cards for her to stock. Being approached to be part of her new retail adventure made me realise this was exactly what I wanted to do, everything fell into place from there and I started receiving orders for custom piece. This finally gave me the confidence to get my work out there and start something I was always really passionate about.
We imagine you were arty-farty in school? What was your plan when you left school?
I’ve always been creative; I just never thought I would end up designing and illustrating. My interests in school were photography, design and everything art, but I felt in school there was a certain pressure to go by the book, with limited opportunities to design what I wanted. It never occurred to me until quite recently that this is what I want to be doing for a career. When I finished high school I actually wanted to be in fashion design, after applying and being rejected from my chosen course and having my confidence shot down, I then worked in two large fashion houses in Melbourne. Having the opportunity to work within the fashion industry, I quickly realized it wasn’t what I was truly passionate about.
Your pieces are truly unique and super intricate, how long does each piece take? Do you take a while to create something new or do you just start drawing and see where it takes you?
I would say a few weeks to a month per piece. I tend to come up with a lot of my ideas and designs from dreams that I’ve had. Most of the illustration work I do is at night, so I guess it makes sense that I would continue creating and forming pieces from dreams. After I’ve worked out the structural bones of the piece generally from my dreams, I then find it easier to form the more intricate parts for the piece. Although it’s a lengthy process I find it very relaxing and therapeutic, the feeling of finishing a new piece is second to none.
What’s up next for Rochelle Cody Designs?
I’m excited to reveal a few new projects and pieces I have that will be available online soon at http://rochellecody.bigcartel.com/
One of these projects is a range of exciting handmade cushions. I am aiming for the cushions to be something a little different and quirky. I’ve also just finished collaborating with Soxy Beast a subscription based Australian sock company. Designing a pair of socks for the month of February with donations from all subscriptions going to Earthwatch Australia. My design gets released soon and more details can be found at https://soxybeast.com.au/
Tell us what item in your range everyone must have?
The most popular piece has definitely been the Eclectic Zee and it’s also hands down my favourite. It’s such a unique piece I’m really proud of. Eclectic Zee was created after a custom piece I designed for a client was so well received I felt I had to recreate something along the same lines. The original client brief was dream catchers, crucifixes and owls; the hardest part was creating a piece that didn’t just look like the three separate objects on a page. I exchanged ‘owl’ feathers with ‘generic’ feathers, and redesigned and positioned my hand designed shaped patterns and changed the hierarchy of each element.
Our site is all about showing people things and telling them about it…Do you have something you can show us – it could be something near and dear to you, something that inspires you, something you could never live without?
It would have to be this powerful photograph; it’s a friend and I sitting in the middle of the desert watching the last sunrise at Burning Man 2013. Burning Man was for me and is for others a culture of possibility, a network of dreamers and do-ers. The whole experience of Burning Man is about self expression and collaborating with people that share similar thoughts about life and the world we live in.
The photograph has captured the happiest and most unique moment of my life,
It’s a constant reminder and inspiration to me.
To follow all things Rochelle Cody Designs and to purchase, check out the links below: