It’s no surprise that the perception of beauty varies from person to person, but this project by UK pharmacy Superdrug is fascinating.

Entitled ‘Perceptions of Perfection,’ the company hired designers from 18 different countries to photoshop the same woman into their country’s ideal appearance including body size and proportions, hair colour, and so on.

According to a press release from Superdrug, “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how much pressures vary around the world.”

Here is the original shot:

Now check out the changes made to suit each country’s ‘perfect’ looking woman…

See you guys in Spain…..

Robyn Butler and Monty had an awesome chat about body image pressure during their chat and it’s one every woman needs to here. Pop in some headphones and listen below, then head here to subscribe to our podcast.